About NEO39

 

 

What Does The Name, NEO39 Mean?

NEO means "dream" and the number 39 is the original location; 39 E Colorado. Neo39 is a dream come true but for many, Neo39 represents premium footwear, apparel and accessories in the heart of Old Pasadena, California. 
 

Our History

NEO Pasadena’s legacy store opened as NEO39 in 2000. It has maintained a reputation for being the “go-to” establishment for exclusive footwear and athletic apparel for over 20 years.
 
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Pictured above former Los Angeles Laker legend Shaquille O’Neal debuted his line “The Dunk” at a very new NEO39 street-level store.
 
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In 2016, the store brand evolved. Re-named NEO Pasadena, it moved downstairs to become a unique underground boutique.
 
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Neo Pasadena Today

24 years later, Neo Pasadena is still servicing the city of Pasadena and surrounding areas.

Currently we offer a combination of our traditional brands that we've carried for many years such as Asics, Birkenstock, Reebok and New Era, along with a new flavor of consignment and vintage products.

Only top of our traditional brands, we have now partnered with group FRNDS+FLWRS (Friends & Flowers) to offer our customers an array of vintage and streetwear products.

The vintage side includes various nostalgia dating all the way back to the 1980s, which features vintage Dior track jackets & much more!

Our consignment products range from popular streetwear brands such as Nike, Hellstar, Vlone, KTH, and Bape just to name a few.

 

We have products that cater to a wide range of consumers, so we hope that we have something you like!

Come by and we hope to see you soon!

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